Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from bubbababies.com (the "Site").

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. We refer to this automatically-collected information as "Device Information."

We collect Device Information using the following technologies:

  • Cookies: Data files placed on your device or computer, often including an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit allaboutcookies.org.
  • Log Files: These track actions occurring on the Site and collect data, including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web Beacons, Tags, and Pixels: These are electronic files used to record information about how you browse the Site.

Additionally, when you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."

When we mention "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information.

How Do We Use Your Personal Information?

We use the Order Information we collect to:

  • Fulfill any orders placed through the Site (including processing payment information, arranging for shipping, and providing you with order confirmations).
  • Communicate with you regarding your order or inquiries.
  • Screen for potential risks or fraud.
  • Provide information or marketing messages about our products or services based on your preferences.

We use the Device Information to:

  • Help us screen for potential risks and fraud (specifically, your IP address).
  • Improve and optimize our Site (by generating analytics about how customers browse and interact with the Site).
  • Assess the success of our marketing and advertising campaigns.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: Shopify Privacy Policy.
  • We use Google Analytics to understand how our customers use the Site. You can read more about how Google uses your Personal Information here: Google Privacy Policy. You can opt out of Google Analytics here: Google Opt-out.

Additionally, we may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful requests for information we receive, or protect our rights.

Behavioral Advertising

We use your Personal Information to provide targeted advertisements or marketing communications that we believe may interest you. For more information about how targeted advertising works, visit the Network Advertising Initiative’s educational page: Understanding Online Advertising.

You can opt out of targeted advertising using the links below:

Additionally, you can opt out of some services by visiting the Digital Advertising Alliance’s opt-out portal: DAA Opt-out.

Do Not Track

Please note that we do not alter our Site’s data collection and usage practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you and to request corrections, updates, or deletions. If you would like to exercise this right, please contact us using the details below.

Additionally, if you are a European resident, we process your information to fulfill contracts with you (for example, if you place an order through the Site) or to pursue our legitimate business interests. Please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we maintain your Order Information for our records unless you request that we delete it.

Changes

We may update this privacy policy from time to time to reflect changes to our practices, legal requirements, or other operational or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at support@bubbababies.com.